Field notes on getting AI to the P&L — operating-model design, causal measurement and governance, from 14 years building commercial-analytics systems.https://datadrivengrowth.tech/blog/enhttps://datadrivengrowth.tech/blog/bayesian-mmm-causal-inference/https://datadrivengrowth.tech/blog/bayesian-mmm-causal-inference/Robyn and Meridian ship with causal language, but a prior only encodes belief. What identification takes, and what an auditable MMM shows a CFO.Wed, 19 Aug 2026 00:00:00 GMTmarketing mix modelingcausal measurementcommercial excellencehttps://datadrivengrowth.tech/blog/clinic-account-segmentation/https://datadrivengrowth.tech/blog/clinic-account-segmentation/Pharma still tiers clinics by size. A census is not a clinic segmentation: segment on potential and decision structure; build the universe file first.Sun, 26 Jul 2026 00:00:00 GMTaccount-based segmentationkey account managementcommercial excellencehttps://datadrivengrowth.tech/blog/agentic-next-best-action/https://datadrivengrowth.tech/blog/agentic-next-best-action/Agentic next-best-action engines learn from what they can see: accepted suggestions, opens, clicks. Engagement is not incrementality. Fix the reward first.Sat, 25 Jul 2026 00:00:00 GMTnext-best-actionomnichannel HCP engagementcommercial excellencehttps://datadrivengrowth.tech/blog/ai-governance-procurement/https://datadrivengrowth.tech/blog/ai-governance-procurement/AI governance is now a procurement gate. Buyers no longer accept an ethics charter; they want the register: inventory, data lineage, eval results, logs.Sun, 12 Jul 2026 00:00:00 GMTAI governanceEU AI Actcommercial excellencehttps://datadrivengrowth.tech/blog/ai-first-project-management/https://datadrivengrowth.tech/blog/ai-first-project-management/When AI agents do the work, output gets cheap and verification gets scarce. AI-first project management means redesigning the team around that shift.Mon, 06 Jul 2026 00:00:00 GMTAI agentsAI-first project managementoperating modelhttps://datadrivengrowth.tech/blog/design-to-code-with-ai/https://datadrivengrowth.tech/blog/design-to-code-with-ai/I built this site and a governed AI data-hub by hand. The gap from an AI demo to a shipped system is organizational, not technical — where pilots die.Sat, 04 Jul 2026 00:00:00 GMTAIoperating modelcommercial excellencehttps://datadrivengrowth.tech/blog/measure-ai-roi-control-group/https://datadrivengrowth.tech/blog/measure-ai-roi-control-group/Two figures on AI's return can't both be true: 74% of execs report ROI, 95% of pilots show none. Measuring AI ROI honestly means measuring the number, not the dashboard.Sat, 04 Jul 2026 00:00:00 GMTAI ROIcausal measurementcommercial excellence